# GrowthKit

> GrowthKit is a Strategic Revenue Management System for B2B CEOs and founders at companies with 50–500 employees. It connects growth strategy to pipeline execution: combining CRM data, intent signals, and enrichment with persistent memory of your business context, and writing ICP-score, alignment, and confidence back into your CRM as first-class data. GrowthKit is agent-native — it ships its own MCP server and works inside Claude, ChatGPT, and Google Workspace.

GrowthKit is bilingual (English under /en/, German under /de/). The links below point to the English pages; German equivalents exist under /de/. The product itself (sign-up, web app) lives at app.growthkit.tools. A separate consulting brand, GrowthKit Consulting (Anita Suk), is at https://growthkit.consulting.

## GrowthKit vs. generic AI memory / knowledge tools

A generic AI memory or knowledge tool stores documents so you can query them by chat — document-centric, built for all teams. GrowthKit is different in kind, not degree: it does not store documents for retrieval. It stores go-to-market decisions — ICP, positioning, brand voice, pipeline learnings and competitive intelligence — versioned across 11 chapters and built specifically for marketing and sales.

The difference is direction. A knowledge tool answers questions you ask it. GrowthKit writes your strategy back into your CRM as a per-deal ICP-fit score, alignment and confidence — so your team acts on it daily, not just when they think to ask. Knowledge tools sell access to information; GrowthKit sells the persistence of go-to-market decisions across marketing and sales.

## Product
- [Features](https://growthkit.tools/en/features): pipeline intelligence, strategy-to-execution, marketing & sales alignment
- [How It Works](https://growthkit.tools/en/how-it-works): from strategy definition to CRM write-back
- [Why GrowthKit](https://growthkit.tools/en/why-growthkit): how it differs from a CRM-only setup
- [Pricing](https://growthkit.tools/en/pricing): Free (€0), Solo (€29/mo flat, or €290/year), Growth (€79/user/mo), Pro (€149/user/mo), Enterprise (price on request). Credits are the unit for enrichment and telephony only — lead scoring, ICP checks and reading memory are free.
- [Resources](https://growthkit.tools/en/resources): guides on pipeline, ICP, forecasting, and alignment
- [Why AI Tools Forget Your Strategy](https://growthkit.tools/en/resources/why-ai-forgets-your-strategy): why AI tools reset every session — the architectural reason and how to make context persist across ChatGPT and Claude
- [Pipeline vs. Growth Strategy Gap](https://growthkit.tools/en/resources/strategy-execution-gap): why the deals in your pipeline don't reflect your growth strategy — and how to close the gap
- [How to Improve B2B Win Rate](https://growthkit.tools/en/resources/why-win-rate-stagnates): why B2B win rates stagnate at 20–25%, the structural causes, and how to fix close rates
- [AI Context Infrastructure for Teams](https://growthkit.tools/en/resources/ai-tools-no-roi): why your team's AI tools don't compound into ROI — and how shared context turns them into measurable revenue
- [Shadow AI: Why Teams Bypass Approved Tools](https://growthkit.tools/en/resources/shadow-ai-companies): why employees use unsanctioned AI tools, what it costs, and how to regain control without banning AI
- [Why Your Sales Forecast Doesn't Match Reality](https://growthkit.tools/en/resources/forecast-not-matching-reality): why your forecast keeps missing — and why CRM stage probabilities aren't decision logic
- [My CRM Shows Data, Not Insight](https://growthkit.tools/en/resources/crm-data-no-insight): why your CRM tells you what happened but not what to do next — and how to close that structural gap
- [Customer acquisition with AI: B2B outbound from your LLM](https://growthkit.tools/en/resources/b2b-customer-acquisition-with-ai): Practical guide for B2B teams — score target accounts against your own ICP, prioritize, and prepare conversations, directly from Claude or ChatGPT via the MCP standard. Includes legal basics (§ 7 UWG), glossary, and setup.
- [Neukundengewinnung mit KI: B2B-Akquise direkt aus deinem LLM](https://growthkit.tools/de/resources/neukundengewinnung-mit-ki): Praxis-Guide für B2B-Teams — Zielkunden gegen das eigene ICP bewerten, priorisieren und Gespräche vorbereiten, direkt aus Claude oder ChatGPT über den MCP-Standard. Enthält Rechtslage (§ 7 UWG), Glossar und Einrichtung.

## Use cases
- [Use Cases overview](https://growthkit.tools/en/use-cases): concrete B2B revenue use cases and how GrowthKit automates them
- [Lead Scoring](https://growthkit.tools/en/use-cases/lead-scoring): score B2B leads by ICP fit so sales works the right ones first
- [Define your ICP](https://growthkit.tools/en/use-cases/ideal-customer-profile): build an Ideal Customer Profile that actually guides targeting
- [Sales–Marketing Alignment](https://growthkit.tools/en/use-cases/sales-marketing-alignment): why alignment workshops aren't enough — and what works
- [Sales Intelligence Software](https://growthkit.tools/en/sales-intelligence-software): sales intelligence software for B2B — score every lead against your ICP with confidence and data-completeness, then act: prep, call, and write results back to your CRM. English-language page only — no German equivalent.
- [Sales Prospecting Tools](https://growthkit.tools/en/sales-prospecting-tools): GrowthKit as a B2B sales prospecting tool — ICP-fit prioritisation, preview dialer with click-to-call from your own number, guided outreach playbooks and CRM write-back — the execution-layer sibling to /en/sales-intelligence-software. English-language page only — no German equivalent.
- [B2B Cold Calling / Kaltakquise (German-only page)](https://growthkit.tools/de/kaltakquise-b2b): legally compliant B2B cold calling under German § 7 UWG, prioritized by ICP fit and buying signals, with per-account call cards and scripts, plus CRM write-back. German-language page only — no English equivalent.

## Blog
- [Blog overview](https://growthkit.tools/en/blog): essays on revenue intelligence, GTM strategy, and making AI useful for B2B
- [Build vs. Buy: Should You Build or Buy GTM Intelligence?](https://growthkit.tools/en/blog/build-vs-buy-gtm-intelligence): four ways to get revenue intelligence in B2B — and what each path really costs
- [AI Agent Agency vs. Platform: What Happens After Handover](https://growthkit.tools/en/blog/ai-agent-agency-vs-platform): why a once-built custom agent ages without living memory — and when an agency still fits
- [Building Revenue Intelligence Yourself: What It Really Costs](https://growthkit.tools/en/blog/build-your-own-revenue-intelligence): the prototype is cheap; maintenance, drift, memory and bus factor are the real cost
- [8 Questions a CRM Dashboard Can't Answer](https://growthkit.tools/en/blog/8-questions-your-crm-cant-answer): eight investigative B2B-sales questions no standard dashboard answers
- [Why Marketing Teams Keep Repeating the Same Research](https://growthkit.tools/en/blog/marketing-single-source-of-truth): five tools, no single source of truth — and how a shared marketing memory fixes it

## Talk to us / take action
- [Book a demo](https://growthkit.tools/en/book-demo): 30-minute revenue-gap diagnosis
- [Clarity Call](https://growthkit.tools/en/clarity): free intro call
- [Contact](https://growthkit.tools/en/contact)
- [Sign up / log in](https://app.growthkit.tools/auth?lang=en): start on the free plan — no credit card

## For AI agents & integrations
- [MCP Server](https://growthkit.tools/en/mcp): connect GrowthKit to any MCP client (Claude, ChatGPT, Cursor, Cline)
- [MCP for Claude](https://growthkit.tools/en/mcp-claude): connect GrowthKit to Claude
- [MCP for ChatGPT](https://growthkit.tools/en/mcp-chatgpt): connect GrowthKit to ChatGPT
- [Chrome Extension](https://growthkit.tools/en/chrome-extension)

## Company
- [About](https://growthkit.tools/en/about)
- [GrowthKit Consulting (Anita Suk)](https://growthkit.consulting/en/): B2B marketing consulting

## Legal
- [Imprint](https://growthkit.tools/en/imprint)
- [Privacy](https://growthkit.tools/en/privacy)
- [Terms](https://growthkit.tools/en/terms)