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How It Works

How GrowthKit Turns AI Into a Revenue System

Define your ICP, brand, and strategy once. GrowthKit stores it across 11 structured chapters and gives your AI 20+ purpose-built tools to read, write, and act on it — in every conversation, for every team member.

ONE MEMORY, EVERY PLATFORM

Use your preferred AI. Keep one strategy.

GrowthKit uses the open MCP standard. Beyond Claude and ChatGPT, any MCP-compatible AI can be connected — including your own enterprise AI.

A long-term memory for your AI

11 structured chapters organize your entire revenue knowledge. Semantic search finds the right context instantly. Auto-tagging keeps everything organized. Every conversation builds on everything before it.

{
"strategy": "18 memories",
 "icp": "B2B SaaS, 50–500 employees",
 "brand": "Professional, clear, action-oriented",
 "competitors": "5 tracked",
 "pipeline": "12 active deals, €340K",
 "signals": "3 hot this week",
 "campaigns": "Q1 launch planned"
}

KNOWLEDGE ARCHITECTURE

11 chapters. Your complete revenue brain.

🎯Strategy· Admin only
👤ICP· Admin only
✍️Brand· Admin only
📋Playbook· Admin writes
⚔️Competitors· Team + Admin
📣Campaigns· Team + Admin
📊Analytics· Team + Admin
💡Learnings· Team + Admin
🔗Pipeline· Team + CRM sync
📡Signals· Auto + Team
📁General· Everyone

TEAM COLLABORATION

Strategy flows down. Execution flows up.

Three roles. Chapter-level permissions. One shared knowledge base. The CEO defines strategy once — the team operates within it automatically.

Admin

CEO / Founder

All 11 chapters, read and write. 6 playbooks. Defines ICP, strategy, brand voice, and playbook templates. Sets the strategic foundation that the entire team inherits.

Team

Marketing / Sales / RevOps

Reads strategy, ICP, and playbook — but cannot change them. Writes to operational chapters: campaigns, competitors, analytics, learnings, pipeline, signals. 4 playbooks for day-to-day execution.

View

Stakeholder / Reporting

Read-only access to 7 chapters. No playbooks, no write permissions. Designed for board members, investors, or external advisors who need visibility without risk.

Strategy is defined once at the top. Operational data flows back up through weekly reviews — creating a closed loop between leadership and execution.

MCP TOOLS

20+ MCP tools — here are the 12 you'll use most

searchMemory

Semantic search across all chapters with metadata filtering

embedMemory

Store new knowledge with auto-tagging and batch support

listMemories

Browse stored knowledge with pagination and chapter filtering

getChapterOverview

Memory count per chapter at a glance

uploadDocument

Upload files to document library with chapter linking

getDocument

Retrieve documents with fresh URLs and linked insights

createReminder

Schedule follow-up reminders for deals and reviews

sendNotification

Notify team members about signals or actions

getHistory

Version history for any memory

updateMemory

Edit knowledge without losing versions

countMemories

Count memories with filters

listTeam

See all members and roles

INTEGRATIONS

Your pipeline data meets your strategy definition.

GrowthKit connects to the tools your revenue team already uses. Signals flow in, get enriched, scored against your ICP, and turn into prioritized actions — without a manual step.

Pipedrive

CRM sync. Active deals, stages, and contacts flow into the pipeline chapter. Deal movements trigger updates. Your AI always knows the current state of your pipeline.

Dreamdata

Intent signals via webhook. Website visits, engagement scores, and buying signals land in the signals chapter automatically. Scored against your ICP in real time.

Apollo

Lead enrichment. Firmographics, contacts, emails, phone numbers. Auto-enriches incoming intent signals with company data and decision-maker contacts. Available in the Pro plan.

The full loop: Dreamdata detects intent → Apollo enriches the company → GrowthKit scores against your ICP → your AI drafts outreach in your brand voice → deal lands in Pipedrive.

PLAYBOOKS

Every playbook is context-aware

When you run Campaign Brief, it auto-reads ICP, Brand, Competitor chapters. Competitor Analysis stores findings for future use. Knowledge compounds.

onboarding

Define business, ICP, brand voice

icp-workshop

Deep-dive ideal customer profile

campaign-brief

Plan campaigns with strategy context

weekly-review

Pipeline trends + signal analysis

competitor-analysis

Research and store competitor intel

content-brief

Create content aligned with brand

THE COMPOUND EFFECT

Every conversation makes the next one smarter.

GrowthKit isn't static. It accumulates knowledge over time. Here's what compound intelligence looks like in practice.

1

Week 1

You define your ICP and brand voice in the onboarding playbook. GrowthKit stores both in structured chapters.

2

Week 2

You run a campaign brief. It auto-pulls your ICP and brand — no re-briefing needed. The output is strategy-aligned by default.

3

Week 3

You analyze two competitors. Findings are stored in the competitors chapter. Every future outreach and campaign can reference them.

4

Week 4

Your weekly review combines pipeline changes, new intent signals, and ICP fit scores. You see patterns you couldn't see in a dashboard.

5

Month 2+

Outreach drafts pull ICP + brand voice + competitor positioning + signal history + pipeline context. Zero re-briefing. The system knows your business.

GET STARTED

Connected in 5 minutes. Compounding by week two.

1

Connect

Add GrowthKit to Claude, ChatGPT, or install the Chrome Extension. One account works across all platforms.

2

Onboard

Run the onboarding playbook. Describe your business, ideal customer, and brand voice. GrowthKit stores it in the right chapters.

3

Compound

Ask a follow-up question. Watch your AI use the context you just defined — without a single reminder. That's the moment it clicks.

Related reading

Why AI alone isn't enough

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