Sales intelligence that scores every lead against your ICP — and executes it into your CRM.
GrowthKit is B2B sales intelligence software that scores every account against your ICP so your team knows who to call first.
Short answer: Sales intelligence software helps B2B teams decide which accounts to work, and why. It scores each lead against your ideal customer profile across firmographic and intent signals, flags data gaps with a confidence read, and — in GrowthKit's case — writes the score, alignment and next action back into your CRM, so your team acts on it instead of just reading it.
- Sales intelligence = which accounts to work, and why — scored against your ICP.
- A good score shows its confidence and data completeness; a 100 on thin data is blind.
- GrowthKit doesn't stop at a dashboard — it writes score, alignment and confidence into your CRM.
- Free to score; enrich the leads worth the effort.
01 · Category
What is sales intelligence software?
Sales intelligence software scores and prioritizes B2B accounts against your Ideal Customer Profile — combining firmographic and intent signals — so teams work the right ones first. GrowthKit's edge: it doesn't stop at analysis, it executes it into your CRM.
- Fit scored against your ICP, not a generic model.
- Firmographic + intent signals in one read.
- Analysis that ends in an action, not a dashboard.
- Fit scored against your ICP, not a generic model.
- Firmographic + intent signals in one read.
- Analysis that ends in an action, not a dashboard.
02 · ICP Scoring
Score every lead against your ICP
A 0–100 fit score per account with a confidence and data-completeness read. Dimensions: industry, segment, persona, deal size and intent — so the score you act on is a signal, not a guess.
- Fit score 0–100 across five dimensions.
- Confidence and data-completeness shown alongside the score.
- Missing persona? GrowthKit finds it by seniority and department.
03 · Honest Scoring
The score-with-no-data mistake
A 100 on two of four criteria is blind. An 80 on complete data is worth more. GrowthKit shows confidence and completeness openly — honest scoring, not a high number on thin data.
- Every score carries its confidence read.
- Data-completeness shows what's known vs. missing.
- You act on the leads you actually understand.
- Every score carries its confidence read.
- Data-completeness shows what's known vs. missing.
- You act on the leads you actually understand.
04 · From score to action
From score to action
Unlike generic tools that just hand you a list, GrowthKit ranks accounts by ICP fit so you start with the right ones. Call prep is generated from the account context, and click-to-call goes out from your own number — describe vs. execute.
- Per-account call prep from live context.
- Click-to-call from your own number.
- The rep opens with an observation, not a pitch.
05 · CRM Writeback
Write intelligence back to your CRM
Result, ICP score, alignment and confidence flow back into your CRM as first-class fields (Twenty and Pipedrive) — so your team acts on them daily, not just reads them in a report.
- Score, alignment and confidence as CRM fields.
- Call dispositions land structured on the account.
- Knowledge grows on the account, not in the rep's head.
06 · Enrichment
Enrichment when you need the contact
Persona lookup by seniority and department, verified email and direct dial via Apollo and Hunter — on paid plans, so you only enrich the leads worth the effort.
- Persona lookup by seniority + department.
- Verified email and direct dial (Apollo / Hunter).
- Paid — you enrich the ones worth working.
- Persona lookup by seniority + department.
- Verified email and direct dial (Apollo / Hunter).
- Paid — you enrich the ones worth working.
07 · Scale to a list
Scale to a whole list
Set up a campaign with product, ICP and persona; drop a lead list in; score the whole set in one pass. The best-fit leads get promoted into a prioritized queue. Free to score.
- Campaign-level scoring across a full list.
- Best-fit leads promoted to a prioritized queue.
- Free to score — pay only for enrichment and volume.
Free to score, prep and call.
Enrichment and higher volume are on paid plans. No credit card required to start.
Sales intelligence — frequently asked
Know which leads to work — and act on them.
Score against your ICP, then prep and call — free to start.